Rental enquiries from people who already know what they need

Equipment Rental Compare publishes what each machine class costs to hire and how to size one, so the enquiries that reach this form arrive with a machine, a place and a date rather than a vague question.

5,830rental establishments behind the county pages
$5,830equipment rental establishments, United States
$20per qualified rental enquiry, no contract
Join the yard network

One lead, one company

Shared-lead marketplaces sell the same homeowner to four or more competitors and let you race to the phone. Every lead here routes to exactly one company: yours. No resale, no bidding against the same enquiry you just paid for.

The economics, measured

A machine hire is a smaller ticket than a roof or a kitchen, and the enquiries here are correspondingly cheaper and more frequent. What one is worth to you depends on your fleet utilisation, which is why the rate card is published rather than negotiated per yard.

Prepaid credits, one credit is one dollar, and the rate card is published. THIS PRICE IS A SEED AND SAYS SO: nobody in this market has quoted us a rate. payperlead.com sells exactly these categories and quotes publishers privately, and the only measured signal is this venture's own plan, where the money heads price at $0.54 to $1.67 CPC. It will be re-set from the first yards that actually buy, and research/data/affiliate-markets.tsv carries the row as `seed` rather than `quoted` for the same reason.

US Census Bureau, County Business Patterns 2022, NAICS 532412 and 532310, read 2026-09-10.

How it works

  1. Ask for an invite

    Tell us the counties you cover and the classes you carry. Onboarding is manual while the network is small, which is deliberate.

  2. Fund credits and watch previews

    Load prepaid credits and masked previews arrive: the machine, the county and the dates, before you spend anything.

  3. Unlock the ones you can serve

    Unlock the enquiries that fit your fleet and your calendar. An unreachable contact credits straight back.

Where the demand is now

Coverage grows state by state. Join early and your service area gets priority as volume builds.

Questions pros ask

What does a rental lead cost?

The published rate is $20 per qualified enquiry from prepaid credits, with no subscription. It is a seed price and the rate card will move once real yards have bought against it.

How many yards get the same enquiry?

A small number covering that county, and never the ten-way shared lead. The hirer is told how many before they submit.

Can I pay to appear in the establishment index?

No, and neither can anybody else. That index is Census County Business Patterns data and it names no companies at all: it counts establishments per county.

Where do the enquiries come from?

The hirer side of this site sizes and prices every machine class. When a reader has worked out what they need, the quote form is the next thing they do.